Candy striped blazers and shorts and a few decidedly Fred Perry-esque polos dot the new Moncler Gamme Bleu S/S 2010 collection. Designed by British designer Thom Browne, the new range hopes to introduce Moncler to the masses. Retailing at French boutique Colette is definitely a step in the right direction.
The new Moncler Gamme Bleu collection takes few fashion risks as it relies heavily on the classics. This is casual but dapper resort wear for men.
Key Themes Behind This Trend
- Classic Resort Wear
- The Moncler Gamme Bleu S/S 2010 collection relies on classic resort wear for men, creating an opportunity for disruptive innovation in leisure fashion.
- Colorful Stripes
- Candy striped blazers and shorts in the Moncler Gamme Bleu S/S 2010 collection suggest a trend of colorful stripes in men's fashion, creating an opportunity for disruptive innovation in bold patterns.
- Collaboration with Boutiques
- The choice to retail at French boutique Colette as part of the Moncler Gamme Bleu S/S 2010 collection introduces a trend of collaborations with high-end boutiques, creating an opportunity for disruptive innovation in premium partnerships.
Where This Applies
- Men's Fashion
- The Moncler Gamme Bleu S/S 2010 collection offers a range of casual but dapper resort wear for men, creating an opportunity for disruptive innovation in men's fashion.
- Leisure Fashion
- The classic resort wear for men in the Moncler Gamme Bleu S/S 2010 collection creates an opportunity for disruptive innovation in leisure fashion, aimed at men who want to look good while relaxing.
- Boutique Retail
- The choice to retail the Moncler Gamme Bleu S/S 2010 collection at French boutique Colette creates an opportunity for disruptive innovation in boutique retail, providing high-end customers with a wider range of premium products and experiences.
