Canada Day is fast approaching and the Molson 'Canadian National Anthem' is the perfect instrumental to sing our allegiances along to.
Using the viral potential of a creative song-covering video, Molson features five musicians who use nothing but Molson cans, kegs, bottles and bottle caps to create this patriotic masterpiece. They are played on in all sorts of different ways -- the keg-fashioned drum set is banged on, and bottles are blown into to make hollow sounds of varying tunes. The result we are left with is an anthem rendition worthy of our unending excitement and love this long weekend.
What better way to sum up a festive birthday than with two things that are so inherently Canadian -- its anthem and beer!
What Makes This Trend Stand Out
- Beer Can Music
- The trend of creating music using beer cans and bottles presents disruptive innovation opportunities in the music industry and packaging industry for beverage companies.
- Viral Marketing with Patriotic Theme
- The trend of using a patriotic theme to create a viral marketing campaign presents disruptive innovation opportunities in the marketing and advertising industry.
- Sustainable Packaging
- The trend of using recycled beer cans and bottles as musical instruments presents disruptive innovation opportunities in the packaging and sustainability industries.
Sectors Adopting This
- Music Industry
- The music industry has the opportunity to innovate through alternative sounds or instruments that resonate with consumers.
- Packaging Industry
- The packaging industry has the opportunity to invent packaging solutions that can work well as musical instruments, while adding unique value to their product.
- Beverage Industry
- The beverage industry has the opportunity to innovate in the area of sustainable packaging, by capitalizing on recycling, reusing and repurposing materials.
