Malin + Goetz have recently teamed up with 10 Cane Rum to produce a new rum flavored lip balm.
This mojito lip moisturizer provides nourishment while also giving your lips a tasty mojito treat.
Don't worry, lightweights: There isn't actually any rum inside the formula. Instead, this innovative lip balm is made of peppermint and lime essential oils.
Lick your lips for a tropical twist!
Implications - By colliding two unconventional products together, such as liquor and lip balm, companies have managed to capitalize on two unique ideas. Unconventional companies such as Malin + Goetz and 10 Cane manage to captivate consumers that are daring to try the blend. This allows consumers to boast about the fact that they have experienced something more unique.
What Makes This Trend Stand Out
- Branded Lip Balm
- Colliding two unconventional products together such as liquor and lip balm has created new opportunities for unconventional companies.
- Essential Oil-based Beauty
- Companies can use essential oils to create unique beauty products with added health benefits and appeal to consumers who prioritize natural ingredients.
- Flavored Beauty Products
- Creating beauty products with unique flavors can add a fun and playful element to the product and appeal to consumers who enjoy using novelty products.
Sectors Adopting This
- Beauty and Personal Care
- Companies in the beauty and personal care industry can utilize unique and unconventional ingredients to create innovative products like liquor-branded lip balm.
- Food and Beverage
- Food and beverage companies can collaborate with the beauty industry to create unique products like flavored lip balm using their ingredients to increase brand exposure and provide unique experiences.
- Marketing and Advertising
- Marketing and advertising firms can take advantage of the novelty aspect of unconventional products like liquor-branded lip balm to create buzz and generate consumer interest in their brands.
