British actor Sacha Baron Cohen, who rose to fame after his wildly successful comedy film “Borat” hit theaters worldwide, is revving up his engines for the continued ‘shockmotion’ of the upcoming release of his new flick “Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male.”
As a promo stunt late last year, Cohen crashed and brought mayhem to a couple of fashion shows in Europe disguised as a flamboyant gay Austrian fashion journalist named Bruno.
Now Cohen has released a promotional set of stills where, among other things, he is riding a white horse presumably in the nude (save for a little white cloth placed on his crotch area.) That photo reminds of a Vanity Fair Magazine iconic shot of Brazilian supermodel Gisele Bundchen, which shines a very, very bright spotlight on the stunning beauty atop a white beast and wearing nothing but a wicked smile on her face.
“Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male” is set for release in May 2009.
Key Themes Behind This Trend
- Promo Stunts
- Innovative promotional stunts can create a buzz and increase visibility for upcoming film releases beyond traditional advertisements.
- Shockmotion
- Continuing to push boundaries with unconventional and controversial content and marketing strategies can generate interest and conversation around future movie projects.
- Iconic Imagery
- Reimagining and paying homage to iconic imagery from other films and cultural moments provides opportunities for bold and memorable promotional campaigns.
Where This Applies
- Film
- The film industry can benefit from innovative and attention-grabbing promotional strategies to create buzz and increase viewership for upcoming releases.
- Fashion
- Fashion shows can be venues for unconventional and disruptive promotion of future movies, leveraging the runway as a stage for viral stunts and activities.
- Photography
- Photography can inspire and provide opportunities for reimagining iconic images to create visuals that bring attention to upcoming movie releases or other projects.
