Design student José Luis García Eguiguren puts you under the influence with his Mixed Emotions Cocktails, a project intended for the express purpose of selling emotions. Each cocktail contains a fruit blend, a shot of vodka, and emotional packaging: love, sadness, happiness, fear and anger.
Anticipating potentially crazy behaviour upon consumption, García Eguiguren designed the bottles to be spill-friendly and unbreakable, stating, “The consumers can dance, jump, go wild or do whatever they please.” Raise your bottle to the power of suggestion and a shot of liquid happiness!
What Makes This Trend Stand Out
- Mixed Emotions Cocktails
- The trend of cocktails marketing emotions will continue as drinking becomes a way to experience different feelings.
- Emotional Packaging
- A growing trend of emotional packaging will disrupt traditional packaging design as consumers look for products that appeal to their emotions.
- Spill-friendly Packaging
- The trend towards spill-friendly packaging will continue as consumers desire convenient and easy-to-use products.
Sectors Adopting This
- Beverage Industry
- The beverage industry can capitalize on this trend by offering a wider variety of products that appeal to consumers' emotions.
- Packaging Industry
- The packaging industry can innovate by designing packaging that appeals to emotions and is also spill-friendly and unbreakable.
- Marketing Industry
- The marketing industry can innovate by helping companies create emotional branding and advertising campaigns that connect with consumers on a deeper level.
