My desire to buy a MINI has grown even greater now that I have seen the MINI Countryman ‘Flow’ commercial. This commercial features the company's new crossover, the Countryman, driving up, down and all around Italy.
The CG in the MINI Countryman ‘Flow’ commercial is incredibly impressive. Cars split apart and multiply at incredible rates and speeds. This commercial is playful and fun, which is a breath of fresh air from the usual pretentious and artsy car commercials. Check out the video above to see the spot in its entirety. I guarantee you’ll want a MINI too.
Why This Trend Is Growing
- Playful Car Commercials
- The use of playful and fun elements in car commercials can be a disruptive innovation opportunity for car companies looking to attract younger, more fun-loving customers.
- Impressive CG Effects
- The use of impressive computer-generated effects in car commercials can be a disruptive innovation opportunity for advertising companies looking to create memorable, attention-grabbing ads.
- Crossover Vehicle Promotion
- The promotion of crossover vehicles through memorable and creative commercials can be a disruptive innovation opportunity for car companies looking to expand their customer base beyond traditional car buyers.
Industries Being Reshaped
- Automotive
- The automotive industry can benefit from incorporating playful and fun elements into their commercials to attract younger, more fun-loving customers.
- Advertising
- The advertising industry can benefit from using impressive computer-generated effects in car commercials to create memorable, attention-grabbing ads.
- Marketing
- The marketing industry can benefit from promoting crossover vehicles through memorable and creative commercials to expand the customer base beyond traditional car buyers.
