Mikhael Ayoub, of Re:Quest model management, was captured by Shannon Sinclair in a series of frowning portraits.
Styled by John Tan, the thin model embodies the hot rocker look while rocking a cut-off tank, earrings, fedora, spiked belt, visible boxers, and, to top it all off, a cigarette stashed behind the ear. Mikhael Ayoub's pouty performance is reminiscent of photo booth 'make a face' snapshots.
Implications - In the last few years, the rise of hipster subculture has led to a new class of beautiful models who eschew the traditional supermodel aesthetic for something more rebellious and low-key. By including these models in advertising, corporations can show they not only is their company edgy, but they also have their finger on the pop culture pulse.
What's Driving This Trend
- Hipster Model Aesthetic
- The rise of hipster subculture has led to a trend of low-key, rebellious models which can be used to create more edgy advertising.
- Make-a-face Photography
- The popularity of photo booth-style snapshots and frowning, pouty models can be utilized in various marketing campaigns to appeal to a younger demographic.
- Rocker Style
- The hot rocker look with cut-off tanks, spiked belts, and fedoras, as captured in the photography, can inspire fashion and accessory trends for the youth market.
Who This Affects Most
- Fashion
- The fashion industry can utilize the hipster model aesthetic and rocker style in clothing lines to appeal to younger audiences.
- Marketing and Advertising
- The popularity of make-a-face photography and frowning models can be used in advertising to appeal to a younger demographic.
- Photography
- The trend towards capturing rebellious, non-traditional models in photography can be capitalized upon by photographers looking to break into the fashion and lifestyle markets.
