The Mikael Schulz June 2011 Costume Magazine editorial will send you straight back to the playground with the variety of playful patterns it showcases. Model Milly Simmonds brings the patterns to life in a painted concrete jungle with colors complementing the colors and textures of the designs that she is rocking. Simmonds’ auburn hair and defined bone structure help create a series of perfectly unified photos. With styling by Maiken Winther for this spread appropriately entitled ‘Patterned Play,’ the shoot is fun-filled, aesthetically alluring and sets the pace for a variety of new and exciting summer and autumn styles.
Implications - Consumers look to editorials such as this one to stretch the boundaries of fashion and show them styles that are innovative, daring and different. Shoots that are simple in staging make room for more intricate styling to be the focal point and serve this exact purpose for viewers.
What's Driving This Trend
- Playful Patterned Fashion
- There is an opportunity for designers to incorporate more playful and diverse patterns in their fashion lines.
- Concrete Jungle Sets
- The use of urban spaces, such as concrete jungles, as editorial backdrops can create a unique and visually compelling experience for viewers.
- Unified Model Features
- Creating a cohesive look through features like hair color and bone structure can elevate the impact of fashion editorials.
Who This Affects Most
- Fashion Design
- Fashion designers have an opportunity to innovate by incorporating playful and diverse patterns in their designs.
- Editorial Photography
- Editorial photographers can explore using urban settings as backdrops to create unique and visually dynamic content.
- Beauty and Makeup
- Beauty and makeup artists can play a key role in creating cohesive looks that enhance the impact of fashion editorials.
