Retail chain Meijer has launched a really innovative marketing campaign for the holiday season with the Meijer 'Get Gifted' site. This dedicated site awards users with daily prizes for interaction.
The Meijer Get Gifted site presents three videos with which people can interact. Each video is a scene from a room in a house (living room, kitchen, gaming room) and is scrollable -- you can use your mouse to drag each one left and right as well as turn it 360 degrees. More importantly, each room features "hidden" prizes, which are indicated by star icons. When you click on an icon, a featured product appears and users get the chance to win it as their daily prize.
According to the Meijer Get Gifted site, clues on finding the winning items are available via Twitter and Facebook. Plus, even if users do not spot the winning item, they will be automatically entered into Meijer's grand prize sweepstakes for a chance to win $10,000 for themselves and $10,000 for charity.
What's Driving This Trend
- Interactive Video Marketing
- Innovative marketing campaigns that use interactive video to increase user engagement and brand recognition.
- Gamification of Advertising
- Gamification of advertising to reward user interaction and increase brand loyalty.
- Social Media Integration
- Integrating social media to boost customer engagement and reach to a wider audience.
Who This Affects Most
- Retail Industry
- The retail industry can use interactive marketing campaigns to attract customers and increase sales.
- Digital Advertising Industry
- Digital Advertising industry can leverage gamification to create memorable campaigns that stand out from competitors.
- Social Media Industry
- Social media industry can partner with companies to promote their products through their platforms and reach millions of users.
