Blond model Zuzana Gregorova is a 'Material Girl' in Wallpaper magazine. The fashion editorial, shot by Johan Sandberg appears in the magazine's latest issue. Fashion director Arabella Mills oversaw the styling for the spread which alternates between bright colors and vibrant prints, and sharp, monochromatic images.
The '80s-inspired 'Material Girl' features fashions from Emanuel Ungaro, Pierre Hardy, Junya Watanabe, Yves Saint Laurent, Chanel and Gucci.
Implications - In the last few years, contemporary fashion has been strongly influenced by fashion from the past. Consumers have even shown a willingness to pay more for a product that seems more authentically retro. Businesses can capitalize on this by creating products heavily inspired by the 80s, 70s, and 60s.
Why This Trend Is Growing
- Contemporary Retro Fashion
- Businesses can create products heavily inspired by the 80s, 70s, and 60s to cater to consumers' love for retro fashion.
- Bright Colors and Vibrant Prints
- Designers can incorporate bright colors and vibrant prints into their fashion creations to appeal to the current trend of alternating between bold and monochromatic images.
- Fashion Influenced by the Past
- The strong influence of past fashion on contemporary trends opens up opportunities for businesses to create innovative designs with a nostalgic feel.
Industries Being Reshaped
- Fashion Design
- Designers can take advantage of the trend by creating retro-inspired fashion collections.
- Retail
- Retailers can stock and market retro-inspired fashion items to meet the demand of consumers looking for authentically retro products.
- Textile Manufacturing
- Manufacturers can produce fabrics and materials that capture the essence of past fashion eras, catering to the needs of designers embracing the retro trend.
