The Marie Claire Wander Lust photo shoot revives street style snaps that dominated the fashion industry last year. Yet, it has an off-kilter feel that not only refreshes this style of photography, but also makes it much more editorial. By mixing in a few contrasting black and white shots, this magazine spread manages to keep readers attentive.
Shot by fashion photographer Cameron Krone, the Marie Claire Wander Lust editorial stars model Mona Johannesson. Although decked out in pieces from Just Cavalli’s resort 2012 collection, Johannesson manages to have a casual and unassuming air. Considering the bright colors, animals prints and structured silhouettes, this is impressive. The shoot was styled by Zanna Roberts Rassi, and showcases his talent for pairing stunning items.
Key Themes Behind This Trend
- Off-kilter Fashion Photography
- Using an unconventional approach to fashion photography creates a refreshing and attention-grabbing editorial spread.
- Street Style Revival
- Reviving the popular trend of street style photography adds a touch of authenticity to editorial shoots.
- Contrasting Black and White Shots
- Mixing in black and white shots with color photography provides an interesting contrast and can keep readers engaged.
Where This Applies
- Fashion Photography
- Innovative photography techniques can set one fashion photographer apart from the rest.
- Fashion
- The use of contrasting styles and colors in fashion editorials can inspire designers and retailers.
- Media and Publishing
- The integration of unconventional elements in editorial spreads can attract readers and set publications apart from competitors.
