Fall is the season for weddings and the Marie Claire India October 2012 editorial will help get women prepped for their big day. Indian women, at least. Or women who have a deep appreciation for Indian culture. Inspired by the book, 'Almond Eyes, Lotus Feet,' by Sharada Dwivedi and Shalini Devi, the photoshoot focuses on the beauty rituals of brides from the past.
Titled 'The Making of a Bride,' the Marie Claire India October 2012 editorial was shot by photographer Bikramjit Bose. He focused on sensual closeups of specific body parts, which help to illustrate the various steps in getting ready from drying one's hair with a thin muslin cloth to cleansing the skin with a chickpea-based formula and using red powder on the forehead and lips.
Why This Trend Is Growing
- Indian Bridal Beauty Rituals
- Opportunity to create and market innovative beauty products specifically designed for Indian brides.
- Cultural-inspired Beauty Shoots
- Opportunity to showcase and promote different cultures through fashion and beauty editorials.
- Sensual Closeup Photography
- Opportunity to experiment with and expand upon intimate photography styles.
Industries Being Reshaped
- Beauty and Cosmetics
- Industry can create a new line of beauty and cosmetic products catering to the needs of the Indian bridal market.
- Fashion and Lifestyle
- Industry can explore and promote different cultural beauty and fashion trends through editorials and marketing campaigns.
- Photography
- Industry can experiment with different photography styles and techniques that focus on intimacy and sensuality.
