The F/W 2011/12 Campaign for BISON is full of flair and plenty of fur.
Once upon a time, there lived a beautiful princess by the name of Ekaterina Galanova in the grand Ciragan Palace in Istanbul. Men love to have her; women love to hate her. How can they not? Galanova’s legs are to die for, and her shiny, luscious hair styled by Ibrahim Zengin is the envy of all women.
This perfectly describes the F/W 2011/12 Campaign for BISON. The weather is brisk, as viewers see the gorgeous Ekaterina Galanova strutting around the former Ottoman palace grounds in luxurious fur coats, and sporting makeup by Erkan Uluc, who lends her hand in accentuating Galanova’s features. The FURious Angel editorial shoot by Russian photographer Igor Oussenko for BISON also captures the architectural grandeur of Ciragan Palace, built by Armenian architect, Serkis Balyan in 1871.
What Makes This Trend Stand Out
- Luxurious Fur Coats
- Disruptive innovation opportunity: Develop synthetic fur alternatives that provide the same luxury and style without the use of animal products.
- Enviable Hair Styling
- Disruptive innovation opportunity: Create innovative hair styling products or techniques that can replicate the shiny and luscious hair featured in the campaign.
- Architectural Grandeur
- Disruptive innovation opportunity: Integrate technology and design to create immersive virtual experiences that allow people to explore architectural masterpieces like the Ciragan Palace from anywhere in the world.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Combine fashion and sustainability by promoting eco-friendly alternatives to fur coats and accessories.
- Beauty
- Disruptive innovation opportunity: Develop new makeup techniques or products that enhance and accentuate natural features, similar to the makeup used in the campaign.
- Travel and Tourism
- Disruptive innovation opportunity: Utilize virtual reality technology to create virtual tours of historical sites and landmarks, offering immersive experiences to travelers who cannot visit in person.
