Lost in Reverie by Kate Edwards features model Liv O’Driscoll at IMG Models. The model is captured in an enchanted dreamlike state wearing exaggerated flower headpieces in her braided coif.
She is styled by Souley LO wearing a white blouse, asymmetrical gowns, dress pants and a black pencil skirt. Makeup artist Ana Lucca painted the model's lips red and green, used smokey eyeshadow and penciled in her eyebrows with Lime Crime Makeup. The editorial uses a wide range of colors that create a whimsical and fantasy world.
Kate Edwards is a New York-based photographer who graduated from the Parsons school for photography, and this is her first story for the Ben Trovato blog.
Why This Trend Is Growing
- Exaggerated Flower Headpieces
- An innovation opportunity may be creating new and/or sustainable materials to use in the making of flower headpieces and expanding the market by adding versatility to its designs.
- Fantasy World Photographic Editorial
- An innovation opportunity may be exploring augmented and virtual reality technology to create interactive fashion editorials and reaching untapped audiences.
- Whimsical and Colorful Makeup
- An innovation opportunity may be creating cruelty-free makeup lines that cater to a wider range of skin tones and preferences to reach a new market.
Industries Being Reshaped
- Fashion Industry
- The use of sustainable materials in dressmaking to create clothing that is both luxurious and environmentally friendly.
- Beauty Industry
- Innovations in makeup materials and design to expand the market and provide more choices for consumers, as well as developing new technologies for creating cruelty-free makeup.
- Photography Industry
- Innovations in augmented/virtual reality technology to create more immersive and interactive photographic experiences, expanding the reach of fashion photography beyond traditional mediums.
