The L’Officiel China May 2012 editorial is completely feminine with an innocent flirtiness thrown into the mix. Posing in front of Paris-based Chinese photographer Michelle du Xuan's lens, model Odile Coco exhibits a girly beauty that is accentuated by some playful fashion pieces such as a cat-eared straw fascinator, masquerade mask and pretty pink lingerie.
Styled by Pierre-Yves Marquer, the L’Officiel China May 2012 editorial is filled with billowing dresses, soft colors and glittering accessories. The Dutch beauty is even given a slight retro finish that is just shy of the classic pin-up girl look. With lush curls by hairstylist Shuko Sumida and vibrant eye shadow and lips by makeup artist Aya Fujita, the modernized looks meld the '40s with a touch of the '80s.
Key Themes Behind This Trend
- Feminine Fashion
- Businesses can explore incorporating playful and flirtatious fashion pieces to attract customers seeking a unique and sophisticated modern fashion look.
- Retro-inspired Beauty
- Companies can leverage the popularity of retro beauty looks by offering beauty lines that deliver soft colors, lush curls, and vibrant eye shades and lips to the modern market.
- Flirty Photography
- Photography studios can capitalize on the demand for flirty and playful images by offering a variety of services that cater to clients seeking modern and feminine photography styles.
Where This Applies
- Fashion Industry
- Fashion brands can track this trend and explore producing playful fashion pieces that cater to the modern market's increasing interest in feminine and flirty fashion.
- Beauty Industry
- Makeup and hair care brands can create product lines that feature soft colors, lush curls, and vibrant eye shades and lips, which align with the popular demand for retro-inspired beauty looks.
- Photography Industry
- Companies that offer photography services can introduce a modern and feminine flair into their packages, featuring flirty and playful styles that speak to customers seeking a unique photo experience.
