Sleek Soundwave Structures

The Liverpool Villahermosa by Inaki Echeverria

The Liverpool Villahermosa retail shop is designed by local firm Inaki Echeverria. Located in the heart of the Mexican city, the bold department store features a dynamic and highly distinctive design.

A number of concrete propellers were used to create the shop's awe-inspiring facade. Aiming to modernize the retailer's branding, this future-friendly architecture piece is reminiscent of a sound wave diagram. Concrete elements are placed equal distance apart, giving the building's face a three-dimensional quality.

According to architect Ivan Parra of Inaki Echeverria, "the facade creates a sense of movement and features color changing lighting that alters in accordance to time of day." The Liverpool Villahermosa store showcases a sculptural focal point. Imaginative and memorable, this alluring architecture piece is anything but traditional, embracing innovation and forward-thinking design concepts.

Dynamic Facade Designs
The use of concrete propellers to create a three-dimensional facade design that creates a sense of movement.
Color-changing Lighting
The incorporation of lighting that alters in accordance to time of day, adding to the visual impact of the architecture.
Future-friendly Architecture
The embracing of innovative and forward-thinking design concepts, modernizing the branding of retail spaces.

Sectors Adopting This

Retail
Opportunity for retailers to create visually striking and memorable store designs that enhance branding and customer experience.
Architecture
Opportunity for architects to explore new ways to incorporate dynamic facades and lighting into their designs, creating visually appealing structures.
Hospitality
Opportunity for hotels and resorts to utilize dynamic facades and lighting to create unique and captivating architectural features that attract guests.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 81%
Freshness 8%

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