The Lida Baday Spring 2013 ad campaign is comprised of sublime closeups of model Ranya Mordanova. Showing the nape of her neck, the emotion in her eyes and the curve of her collarbone, the images may be very minimalist, but they accentuate the evocative and simple silhouettes of the fashion being showcased. Her sharp cheekbones mimic the clean lines of the designs while her pale skin highlights the neutral palette used.
Shot by photographer Chris Nicholls with art direction by Diti Katona of Concrete Design Communications Inc, the Lida Baday Spring 2013 ad campaign was captured in studio against colorful backdrops. The Canadian designer's looks were styled by Rita Liefhebber. The elegant ensembles were perfected with sleek locks and dewy skin by beauty artist Simone Otis.
Key Themes Behind This Trend
- Minimalist Fashion Ads
- Minimalist fashion advertisements using close-up shots of models to showcase simple designs have become popular in the fashion industry.
- Simple Silhouettes Trend
- Fashion houses are designing simple silhouettes that can be accentuated by close-up shots of models.
- Neutral Palette Fashion
- Neutral palettes are a common choice for fashion designers as they highlight the clean lines and simple designs of their creations.
Where This Applies
- Fashion Industry
- Fashion designers can capitalize on the minimalist fashion trend by creating simple silhouettes that can be showcased by close-up shots of models wearing their designs.
- Photography Industry
- The trend towards minimalist advertisements opens up opportunities for photographers who specialize in close-up shots and studio photography.
- Makeup Industry
- Makeup artists and beauty brands can promote the use of dewy skin and natural, pale tones to enhance minimalist fashion designs showcased in close-up shots.
