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Fairytale Denim
Levi's Ads Show 'Little Toughies' in Children's Stories


By: Ayman (Superstar) Jun 3, 09
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These ads from Asia promote the Levi’s Kids range by showing that they’re for the ‘Little Toughies.’

The idea of tough and cool kids is communicated by showing reversed scenarios in popular children’s stories and fairy tales.

My favorite ad features Humpty Dumpty taking a nasty fall and walking away with nothing but a smirk.

The campaign was created by the ad agency BBH, Asia Pacific.



Source: adsoftheworld



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