If you're a terrible artist, can't mold a rough sculpture to save your life or simply love playing with building blocks the LEGO Creationary game is just for you. Modeled after the classic Pictionary game, it substitutes pencils, pads and even Play-Doh for LEGO pieces.
Comprised of 96 cards, a buildable LEGO dice, minifigure, microfigure, and a rule booklet, the LEGO Creationary game lets you build objects that fit into one of four categories: vehicles, buildings, nature or things. It is priced at $35.
Key Themes Behind This Trend
- Family Board Games
- Disruptive innovation opportunity: Develop board games that incorporate building blocks or other interactive elements to engage players of all ages.
- Lego-based Games
- Disruptive innovation opportunity: Create new games that leverage the popularity of LEGO and its building block concept, appealing to both adults and children.
- Interactive Pictionary
- Disruptive innovation opportunity: Combine the traditional Pictionary drawing game with interactive elements like LEGO pieces or other tangible materials for a more engaging experience.
Where This Applies
- Toy Manufacturing
- Disruptive innovation opportunity: Explore the integration of building blocks or other hands-on components into existing toy lines for enhanced play and creativity.
- Game Design
- Disruptive innovation opportunity: Develop new board games or card games that combine physical construction elements like LEGO with traditional game mechanics.
- Family Entertainment
- Disruptive innovation opportunity: Create interactive experiences or attractions that blend elements of board games, building blocks, and storytelling to entertain families and encourage collaboration.
