I love the ethereal feel dye has when swirled into water, and these Lee Stafford print ads by Martin Homent take this art form to new heights. To advertise Lee Stafford's temporary hair dye, Martin Homent, Tim Barker, Polly Colville, James Taylor, and Gail Rhodes created a series of posters that showcase floating hair that seems to defy all laws of nature.
See more shots of these Lee Stafford print ads by Martin Homent above.
Why This Trend Is Growing
- Ethereal Hair Ads
- Opportunity for hair care brands to create print ads that showcase floating hair and defy the laws of nature.
- Artistic Hair Dye Campaigns
- Disruptive innovation opportunity for hair dye brands to incorporate creative art forms, like dye in water, in their advertising campaigns.
- Gravitational Defiance Advertising
- Chance for brands across industries to use gravity-defying visuals in their advertisements and marketing materials.
Industries Being Reshaped
- Hair Care
- Opportunity for hair care brands to leverage ethereal and artistic advertising campaigns to promote their products.
- Advertising
- Disruptive innovation opportunity for advertising agencies to explore gravity-defying visuals and concepts in their creative work.
- Marketing
- Chance for marketers to incorporate the ethereal and gravitational defiance trend in their campaigns across various industries.
