'The Sharp Shoulder' editorial for Elle UK features a variety of structured jackets that resemble those of the 80s with large and bulky shoulder pads.
Featured in the August 2009 edition of Elle UK, the photography is very straight forward with runway style poses that ensure that the emphasis remains on the models.
‘The Sharp Shoulder’ is meant to empower women to feel strong with broad outlines and armor-like structures that make you feel like a vixen.
What Makes This Trend Stand Out
- Structured Jackets
- Disruptive innovation opportunity: Creating lightweight and flexible materials for structured jackets to provide comfort and style simultaneously.
- 80s Fashion
- Disruptive innovation opportunity: Reviving iconic 80s fashion trends with sustainable and eco-friendly materials.
- Empowerment Fashion
- Disruptive innovation opportunity: Designing fashion that combines strong outlines and armor-like structures with versatility and adaptability for self-expression.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: Incorporating virtual reality (VR) and augmented reality (AR) technologies to enhance the shopping experience.
- Textile Manufacturing
- Disruptive innovation opportunity: Developing new techniques and materials for creating structured jackets that are more sustainable and cost-effective.
- Fashion Photography
- Disruptive innovation opportunity: Experimenting with new angles, lighting techniques, and post-production methods to capture the essence of structured jackets and their empowering style.
