Yetti Yarn Collections

The Lauren Manoogian Autumn/Winter 2013 Line is Knitted

The Lauren Manoogian Autumn/Winer 2013 collection provides a warm look ahead at the coming season. Best of all is its classic appeal as the New York-based designer chose to incorporate thick knits and heavy fabrics, exactly what most women look for come September.

Manoogian specializes in knitwear and accessories, evident here in the fluffy Yetti-like vests, rolled hats and loose chic sweatpants that are paired with chunky bracelets, brass bangles and oversize rings. An elongated hoop nose ring is also present in this Autumn/Winter 2013 lookbook, a choice that takes her out of the standard knitwear mold. Shoppers can invest in this line via her Tumblr page and the Maryam Nassir Zadeh and Totokaelo stores.

Thick Knits
Opportunity to create new and innovative knitwear designs using thick materials.
Yetti-like Vests
Opportunity to incorporate fluffy and oversized garments into fashion collections.
Chunky Bracelets
Opportunity to explore bold and statement-making accessories in jewelry design.

Industries Being Reshaped

Fashion Design
Disruptive innovation opportunity to redefine knitwear and create unique winter collections.
Accessories
Disruptive innovation opportunity to experiment with unconventional and oversized accessories.
Jewelry
Disruptive innovation opportunity to design and produce chunky and daring jewelry pieces.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 59%
Activity 36%
Freshness 8%

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