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Brand Disassociation
Lauren Bush Drops Last Name from Fashion Label


By: Going Like Sixty (Superstar) Oct 18, 08
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Lauren Bush is forsaking the family name for her new fashion line. Instead of naming it Lauren Bush, her fashions will be labeled Lauren Pierce—her grandmother’s family name. Lauren Bush doesn’t want her fashion line to be associated with the Bush name because of the politics involved.

Lauren Bush is a serious fashionista and has previously modeled for Vogue and Vanity Fair. Lauren Bush has also been associated with Tommy Hilfiger, Abercrombie & Fitch, Isaac Mizrahi, and Gai Mattiolo. She is signed with Elite Model Management, the agency that ‘America’s Next Top Model’ winners sign with.



Source: nowpublic



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