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This last-minute shopping guide is designed to help the 20% of dads who waited until December to start their Christmas shopping. Five percent of dads still haven’t started yet, so listen up!
As far as expectations go, the average man spends about $432 on his family for Christmas. Keep this in mind when your shopping, although the amount of money you spend on a gift doesn’t always determine the quality. For co-worker gifts that number drops to $86, which makes perfect sense.
This last-minute shopping guide will also give you a sense of the ways other dads are shopping this year. 25% of men say they’ll do more than half their shopping online this year. Most of the in-store shopping is done to find gifts like clothing and electronics.