Crayola Capes

Lady Gaga in Marc Jacob's Super Bright Yellow Fall Cape

Leave it to Lady Gaga to be one of the first to sport a piece from Marc Jacobs’ Fall 2009 collection. Namely, the almost glowing neon yellow cape with black bordering.

Lady Gaga in Marc Jacobs is not really new, but I must say, this particular outfit is really one of her more tempered ensembles. So yes, this is definitely my favorite example of Lady Gaga in Marc Jacobs! As we all know, Lady Gaga’s fashion can be quite gag-worthy, but the yellow cape actually looks fashionable.

I think it’s most likely because she decided to wear it with simple black pants and let only the cape make the statement. No weird hats, odd frogs, hair animals - good on you, Lady Gaga!

Neon Fashion
The rise of neon fashion trends as seen on Lady Gaga.
Statement Outerwear
Statement outerwear becoming a new trend inspired from Lady Gaga's Super Bright Yellow Fall Cape.
Simplicity in Fashion
Simplicity in fashion being adopted as a disruptive innovation inspired by Lady Gaga's toned-down outfit.

Industries Being Reshaped

Fashion
The fashion industry has the opportunity to create more neon and statement outerwear fashion pieces to cater to the emerging trends.
Retail
Retailers have the opportunity to market neon capes and statement outerwear as a new fashion trend to customers.
Textile
The textile industry is presented with an opportunity to innovate and provide materials for neon and statement outerwear fashion pieces.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 73%
Freshness 8%

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