The Kiehl's x Kenny Scharf collection is an intricate display of 1980s graffiti art, packaged up onto rainbow labels for the 2012 holiday season. The Kiehl's brand has teamed up with Kenny Scharf, who became famous in the 1980s for his thought provoking art work in graffiti. His boundary-pushing ideology made waves in the New York art scene, making him a great candidate with the traditional cosmetic brand.
Kenny Scharf has produced several products for the Kiehl's brand, including a small toy named 'Squirt' which is available only at the coveted French boutique Colette. 'Squirt' is a toy modeled after the artist's own quirky personality. The Kiehl's x Kenny Scharf collaboration has decided to dedicate 100 percent of the profits to associations protecting children around the world. The psychedelic vibe is a fun way to spruce up one's bathroom routine.
What's Driving This Trend
- Graffiti Art Collaborations
- Cosmetic brands could partner with emerging artists to create unique, eye-catching packaging and products for consumers looking for more than just traditional designs
- Brands for Social Good
- More brands should consider dedicating a portion of their profits to social causes, as consumers are becoming increasingly conscious of where their money is going
- Nostalgic Products
- There is an opportunity for brands to bring back retro designs or collaborate with artists that have a strong following from previous generations to appeal to consumers' nostalgia
Who This Affects Most
- Cosmetics
- Cosmetic brands can experiment with unconventional packaging designs and collaborate with artists to differentiate their products and attract more customers
- Art
- Emerging artists can harness the reach of established brands to showcase their talents and connect with new audiences outside of traditional art spaces
- Charitable Organizations
- Charitable organizations stand to gain support and funding from brand collaborations that donate a portion of their profits, creating a mutually beneficial relationship
