Last month in New York, Microsoft unveiled their new Windows Phone 7 mobile device and to celebrate there will be a Katy Perry Windows Phone 7 concert.
The concert also features the popular band Maroon 5 who will perform in San Francisco and both concerts are free to the public. This awesome live marketing campaign will hopefully woo the young and fun music- fans as Microsoft tries to compete in the smartphone market. Nevertheless, how could you not love the free Katy Perry Windows Phone 7 concert?
What's Driving This Trend
- Free Concert Marketing
- The trend of hosting free concerts as a marketing campaign to attract a specific target audience.
- Celebrity Endorsements
- The trend of partnering with popular celebrities to promote a product or brand.
- Competition in Smartphone Market
- The trend of intense competition among smartphone companies to gain market share.
Who This Affects Most
- Mobile Devices
- Disruptive innovation opportunities include leveraging celebrity endorsements and unique marketing strategies to stand out in the competitive smartphone market.
- Music and Entertainment
- Disruptive innovation opportunities include utilizing free concerts as promotional events for products or brands.
- Marketing and Advertising
- Disruptive innovation opportunities include exploring creative ways to collaborate with celebrities and leverage their influence for product promotion.
