Bold Voting Frocks

The Katy Perry Ballot Dress Graced the Stage at an Obama Rally in Las Vegas

Thanks to the Katy Perry Ballot Dress, the whole of Las Vegas and North America are aware of what name the pop idol will be checking off at the election polls in November.

Looking flawless in a skintight white dress with Obama and Romney's name on it, Katy Perry entertained fans at a free concert in Vegas to promote voting at the 2012 election. The concert was part of a rally for president Barack Obama. An average of 10,000 people came to see Obama and the songstress perform, getting a peak at the Katy Perry ballot dress that had a black filled in check next to Obama's name.

Perry now joins the ranks of Beyonce for boldly displaying her preference for Barack Obama to run the United States over Mitt Romney in the form of a fashion statement.

Political Fashion Statements
Opportunities for fashion brands to create clothing and accessories that allow individuals to express their political preferences.
Celebrity Influence on Politics
Potential for celebrities to use their platform to promote political candidates and engage with their fan base on important issues.
Voter Engagement Through Entertainment
Creative ways to use entertainment events and concerts to encourage voter participation and increase political awareness.

Where This Applies

Fashion
Fashion brands can capitalize on the trend of political fashion statements by creating clothing and accessories that allow individuals to express their political preferences.
Entertainment
The entertainment industry can leverage the influence of celebrities to promote political candidates and engage with their fan base on important issues.
Event Management
Event management companies can explore innovative ways to incorporate voter engagement and political awareness into their events, such as concerts and rallies.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 78%
Activity 91%
Freshness 8%

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