Clearly the quintessential beer bottle is nothing to brag about, but Julien Muller’s Heineken concept is. Delving into another market via a classier look, this bottle is one that can be held proudly at any sophisticated event.
Beer may no longer need a certain time and place to be enjoyed if all companies embrace a similar design to Julien Muller’s Heineken bottle concept. Hopefully this becomes more than just a concept!
Key Themes Behind This Trend
- Sophisticated Beer Packaging
- Exploring the concept of classier packaging design to change the perception of beer consumption
- Multi-functional Beverage Packaging
- Adding value to packaging by making it suitable for a wider range of environments such as formal events and casual gatherings
- Elevated Branding for Alcoholic Beverages
- Developing innovative marketing and branding strategies to showcase elevated sophistication in beer consumption
Where This Applies
- Alcoholic Beverage Industry
- Exploring new ways to market products and present them to consumers
- Packaging and Printing Industry
- Coming up with innovative packaging designs that add value to products
- Event Planning Industry
- Instilling a more refined aesthetic to alcoholic beverage offerings for events irrespective of the nature of the occasion
