Jude Law took on a new persona in Dunhill’s Fall 2009 Campaign. While he is usually shot posing in traditional poses, this time Jude Law was given the role of Art Director while showing off Dunhill’s collection.
In this case of art imitating life, Jude Law is seen directing a movie at the Shepperton Studios (famous in the film industry) and looking quite comfortable in his element.
Dunhill’s Fall 2009 line features classic pieces with modern cuts and lines, perfect for a casual chic look.
What's Driving This Trend
- Celebrity Fashion Campaigns
- Opportunity for brands to incorporate celebrity directors and unique concepts in their fashion campaigns
- Artistic Brand Identity
- Brands can create a unique brand identity by incorporating artistic elements into their campaigns
- Traditional with a Modern Twist
- Fashion brands can revamp classic pieces with modern cuts and lines to appeal to a younger market
Who This Affects Most
- Fashion
- Fashion industry can benefit from incorporating unique and artistic elements into their marketing campaigns
- Film
- Film industry can partner with fashion brands and celebrities to create unique and innovative marketing campaigns
- Advertising
- Ad agencies can leverage the concept of celebrity director and artistic brand identity to devise unique strategies for their clients
