The creative and colorful Johannesburg Zoo ads ask people to stop littering because "animals can't be recycled." The campaign has three different posters, each showing a different animal blending into pieces of garbage; a frog is seen on a fast food wrapper on the forest floor while a chameleon disguises itself next to a squished pop can and an octopus attaches itself to a big steel drum on the ocean floor.
The Johannesburg Zoo ads were created by the advertising agency Y&R in Johannesburg, South Africa. The photographer in charge of the great images was Des Ellis. The campaign is a great tool to open people's eyes to the harm that litter causes. The animal world can only depend on people to make it better.
Key Themes Behind This Trend
- Anti-littering Campaigns
- Opportunity for creating more creative and impactful anti-littering campaigns to raise awareness on the damaging effects of littering.
- Environmental Awareness Campaigns
- Creating more campaigns to educate and sensitize people on how their actions affect the environment and encourage adoption of eco-friendly habits.
- Green Advertising
- Emergence of creative and impactful green advertising campaigns that promote sustainable products and services, and encourage environmentally responsible actions.
Where This Applies
- Advertising Industry
- Opportunity for advertising agencies to develop creative and innovative campaigns to raise awareness on issues affecting the environment.
- Environmental Organizations
- Opportunity for environmental organizations to partner with companies and governments in the development and implementation of campaigns to tackle environmental problems.
- Waste Management Industry
- Opportunity for companies in the waste management industry to partner with governments in implementing efficient waste management systems and education programs to reduce littering and pollution.
