Tragic Fairytale Couple Photography

The Jeff Bark for i-D Magazine Editorial is Dark

The beautifully tragic display of forsaken couple photography by Jeff Bark for i-D Magazine makes a dark and mundane feature for its February 2012 issue. The collaboration between Jeff Bark and Charlotte Stockdale is an amalgamation of the folklore tale of Hansel and Gretel mixed with Pandora's Labyrinth.

This fairytale-infused photoshoot unveils the dark side of fashion photography as the two models Lara Mullen and Matt Ardell sulk through the open forest abyss in Jil Sander and Alexander McQueen clothing. The awkward display of affection between the two models adds to the story behind the photos. The masked emotion in the shoot makes this Hansel and Gretel angle inspiring.

Dark Fashion Photography
There is an opportunity for disrupting the fashion photography industry by creating more fairytale-infused, ominous photo shoots.
Folklore-inspired Fashion
There is an opportunity to disrupt the fashion industry by incorporating folklore tales like Hansel and Gretel into high-end fashion.
Mundane Dark Features for Magazines
There is an opportunity to disrupt the magazine industry by producing more photoshoots featuring dark and mundane themes.

Industries Being Reshaped

Fashion Photography
Fashion photographers can disrupt their industry by experimenting with ominous fairytale themes similar to Jeff Bark's work for i-D Magazine.
High-end Fashion
Fashion designers can disrupt their industry by incorporating more folklore-inspired designs like Jil Sander and Alexander McQueen seen in the Jeff Bark for i-D Magazine editorial.
Magazine Publishing
Magazine publishers can disrupt their industry by featuring more photoshoots with mundane dark themes like the Jeff Bark for i-D Magazine editorial.
SCORE
6.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 91%
Freshness 8%

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