This lingerie-and-swimwear shoot titled 'Jana' by Michael Novoselov ditches the typical poolside or beach shoot in favor of an urban highway. The model lounges on a pool float in the middle lane, seemingly unaware of the perils of rush hour and speeding motorists.
In other shots, the model lounges along a concrete roadside barrier -- perhaps channeling a fashionable hitchhiker or drifter? See more from 'Jana' by Michael Novoselov above.
Implications - One of the most effective ways a company can advertise its product is by featuring sexually charged advertising. The ads immediately generate interest from potential consumers, as well as a controversy-obsessed media, and critics of the ad's content. The kind of attention it creates immediately raises brand awareness.
Key Themes Behind This Trend
- Sexually-charged Advertising
- Opportunity for companies to generate interest, controversy, and brand awareness through sexually-charged advertising.
- Urban Fashion Shoots
- Opportunity for fashion brands to embrace urban settings for photo shoots, creating a unique and captivating aesthetic.
- Unconventional Marketing Campaigns
- Opportunity for companies to break away from traditional advertising methods and explore unconventional marketing campaigns.
Where This Applies
- Fashion
- Opportunity for fashion brands to leverage sexually-charged advertising and urban fashion shoots to attract customers.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to help companies develop unconventional marketing campaigns that generate attention and brand awareness.
- Media and Entertainment
- Opportunity for media and entertainment companies to capitalize on the controversy and buzz generated by sexually-charged advertising campaigns.
