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profiled KereKere, and today we have a chance to learn more about James, where his idea came from, and some background on why he decided to become a social entrepreneur.
4 Questions with James Murphy, founder of
1. How did the idea for the business model come about?
KereKere is named after the concept that inspired it - ‘KereKere’, a Fijian custom in which a relative or neighbour can request something that is needed and it must be willingly given with no expectation of repayment. The idea was introduced to me as a child whilst I was growing up on the Pacific Island. In this spirit, at the core of the KereKere social and business model is the idea: give without expectation.
2. How did you decide to join this sector?
After working as a social worker, I decided that starting a business with its roots in social justice was the way I wanted to make a contribution to my community. The challenge over the past five years has been finding the right balance between being profitable as a business, and making that positive contribution.
3. How do you get your inspiration?
I am passionate about community wellbeing, the environment, good food and quality living.
4. How do you reset yourself to be creative? Do you have any rituals?
I love new ideas and I am encouraged by seeing people generate innovative solutions and business models. I am most creative when I am relaxed so I enjoy going to the beach, spending time with my partner and dedicating reflection time.