Mutating Parade Promos

The 'Irish Eyes' Video Replaces Facial Sections

It's that time of year again, when shamrocks, clovers and all things green are taken out for a full day debauchery, and to spark a little excitement in Atlanta, the 'Irish Eyes' video has been released to advertise the upcoming St. Patrick's Day Parade.

The video features a man seated and singing the classic 'When Irish Eyes Are Smiling,' and to make the video a little more entertaining and perhaps unsettling, the singer's eyes turn into actual mouths, as background singers begin to sing along. The trio sings the song to the very end, and continues to smile even after the song has stopped. The video is a slightly odd, but definitely captivating way to get the attention of Atlanta right before the drunken festivities.

Interactive Video Marketing
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Entertainment
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SCORE
0.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
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  • Gen Z (primary audience)
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POPULARITY
Popularity 15%
Activity 5%
Freshness 8%

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