Model Ilva Hetmann stars in a light-infused editorial for Interview Germany February 2012. While many publications have capitalized on the hectic patterns that have come to define the spring/summer 2012 season, this shoot takes the theme to a whole new level by projecting colored prints onto Ilva Hetmann, and blurring the technique with post-production adjustments to create a bold and surreal collection of images.
Ilva Hetmann was photographed by Markus Pritzi for the German branch of Interview Magazine. The white background of the shoot gives the bright light-driven color a vibrant and prismatic effect that make it hard to tell between the patterns that are a part of the clothes and the projections.
The Interview Germany February 2012 issue is actually the first-ever for the publication, and features Lana Del Ray on the cover.
Key Themes Behind This Trend
- Light-infused Fashion
- Disruptive innovation opportunity: Develop clothing that incorporates light-infused designs to create a vibrant and dynamic fashion statement.
- Projection Fashion Photography
- Disruptive innovation opportunity: Combine fashion photography with projection techniques to create surreal and visually captivating images.
- Post-production Blurring
- Disruptive innovation opportunity: Explore post-production techniques that blur the line between patterns on clothes and projected prints for a bold and unconventional visual effect.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate light-infused designs and projection techniques to revolutionize the fashion industry with unique and visually striking garments.
- Photography
- Disruptive innovation opportunity: Incorporate projection techniques and post-production blurring to redefine fashion photography and create captivating and artistic visuals.
- Magazine Publishing
- Disruptive innovation opportunity: Embrace innovative photography methods and visually stunning concepts to attract readers and differentiate from traditional fashion magazines.
