Florals are everywhere this spring, and this editorial titled 'In Bloom' in TEST Magazine is no exception. But their hippie twist is quite delightful.
The shoot is very ethereal, with its clashing prints and floral headpieces. The blurred images spark some reminder of flower power and peace, and all that 70s awesomeness. 'In Bloom' in TEST Magazine was photographed by Chiara Romagnoli, who is known for her light-filled photo shoots.
Implications - In today's society, many consumers are experiencing a weakening relationship or crippling connection with nature. Businesses that are able to offer products through which people can rebuild or briefly re-encounter that relation will appeal to large numbers of client's in today's rapidly urbanizing society.
Key Themes Behind This Trend
- Floral Trend
- Businesses can capitalize on the popular floral trend by incorporating floral designs in their products and marketing efforts.
- Ethereal Fashion
- Clothing brands can create innovative and magical clothing pieces designed with the hippie twist seen in this editorial.
- Nature Reconnection
- Entrepreneurs can create products that offer people a chance to reconnect with nature, such as eco-tours or indoor plants.
Where This Applies
- Fashion Industry
- The fashion industry can benefit from incorporating the popular floral trend in their clothing designs and marketing strategies.
- Beauty Industry
- The beauty industry can tap into the floral trend by creating floral-inspired makeup and skincare products.
- Travel Industry
- Entrepreneurs can establish eco-tourism businesses that offer opportunities for people to reconnect with nature.
