It would do most people some good to stop and enjoy the finer things in life, and these Impressionist Travelart ads promote the appreciation of art in an impending apocalyptic manner.
Using famous late 19th century paintings to support their cause, these Impressionist Travelart ads have adapted the works of Vincent van Gogh and Claude Monet to depict a flooded New York City and Paris. Advertising with an element of urgency, this Draftfcb campaign spreads the message of free tickets to the MoMA and the Musée D'Orsay for a limited time through Travelart.
What Makes This Trend Stand Out
- Apocalyptic Art Advertising
- There is an opportunity for businesses to create apocalyptic-themed ad campaigns that use classic art to promote products and services.
- Culture Appreciation Promotion
- Businesses can take advantage of promoting art and culture appreciation through unique advertising campaigns.
- Travel Promotion Through Fine Arts
- Companies in the tourism industry can utilize famous works of art to promote their travel destinations and museum partnerships.
Sectors Adopting This
- Advertising Industry
- Disruptive marketing techniques can be identified for companies in the advertising industry by using classic artwork as a promotion tool.
- Art and Culture Industry
- The art and culture industry can create innovative campaigns to promote appreciation and education of art using digital mediums.
- Tourism Industry
- Companies in the tourism industry can partner with museums and galleries to promote art-centric travel and adventure packages.
