The Jupiter Drawing Room made these illustrative posters for Lucky Pet cat food, as the company wanted to come up with an innovative idea to appeal to South Africa's cat-lovers. The solution was to run an online beauty pageant titled 'The Purrfect Pin-up Kitty Competition.' The prize was to have the precious winning pet immortalized as a pin-up model, an opportunity no cat owner could resist.
More than 800 precious pets were entered from all over the country, and over 50,000 votes were cast by the cat-loving public.
After two weeks, 12 gorgeous kitties were crowned Lucky Pet’s most fabulous felines. These super stunners were illustrated in a classic circa '50s style to recreate the quintessential pin-up calendars from that era. Cat-lovers from around the country have been clamoring for their copies. Overall this was a great idea from The Jupiter Drawing Room!
What Makes This Trend Stand Out
- Online Beauty Pageants for Pets
- Opportunity to tap into the growing trend of pet owners looking for unique and fun ways to showcase their pets.
- Illustrative Posters in Classic Styles
- Potential for creating nostalgic and visually appealing products that cater to consumers' love for vintage aesthetics.
- Crowdsourcing for Pet Contests
- Disruptive innovation opportunity to engage the public in a collaborative and interactive way to determine winners for pet competitions.
Sectors Adopting This
- Pet Industry
- Opportunity for pet food companies, pet supply stores, and pet grooming businesses to capitalize on the pet owners' desire for unique experiences and products.
- Graphic Design Industry
- Opportunity for graphic designers to create vintage-inspired visuals for various industries, such as fashion, home decor, and advertising.
- Event Management Industry
- Opportunity for event planning companies to organize and manage online pet pageants, creating a niche market for pet-related events.
