I love this photo set called 'I Am the Storm' by Lill-Veronica Skoglund. The photos feature a young model with wild windswept hair that looks like it's been through a hurricane or tornado.
'I Am the Storm' by Lill-Veronica Skoglund explores the power of wind and the beauty of long, curly hair. Check out some other wild hair features below.
Implications - Photographs can tell stories either of the past, present or even fictional tales. The featured series implies the frustration of the role of women in today's society. It seems that women keep getting closer to equality, but there is always something that hinders their progression. Although the women take a step back, they will not give up and keep moving forward.
Why This Trend Is Growing
- Wild Hair Photography
- The art of photographing hair in a wild, untamed form can create powerful imagery and messaging for fashion and beauty brands to utilize in their advertising and marketing campaigns.
- Natural Textures
- The embrace of natural hair textures, such as curls and waves, is a growing trend in beauty and personal care that is disrupting traditional standards of beauty and offering new opportunities for inclusive and diverse product development.
- Empowerment Imagery
- Using photography to convey messages of empowerment, strength, and resilience can be a powerful tool for brands to connect with consumers and foster positive brand associations and loyalty.
Industries Being Reshaped
- Fashion Photography
- Fashion photography that focuses on innovative and bold hair styling can create a unique and visually stunning aesthetic for editorial spreads and advertising campaigns.
- Beauty and Personal Care
- The trend towards embracing natural hair textures offers disruptive innovation opportunities for beauty and personal care brands to develop inclusive and effective products that cater to a wider range of hair types and preferences.
- Advertising and Marketing
- Using empowerment imagery in advertising and marketing campaigns can help brands connect with consumers on a deeper level and foster positive brand associations that lead to increased loyalty and sales.
