These ads for the Mercedes-Benz 4MATIC are truly beautiful. Each ad uses actual human beings performing three different sports. Ice skaters, mountain climbers and skiers all create the illusion of tire tracks and make a clear statement that the Mercedes-Benz 4MATIC is very safe to drive in mountainous, wintery conditions.
The ads were created by advertising agency Jung von Matt/Spree, Berlin, Germany with creative direction by Michael Haeussler, Florian Kitzing, Kalle Haasum and Mareike Geisker. The copy was written by Arndt Poguntke.
Key Themes Behind This Trend
- Human-shaped Advertising
- Opportunity for companies to use human shapes and forms in advertising, creating visually stunning and unique campaigns that catch consumers' attention.
- Sports-inspired Marketing
- Opportunity for sports brands to tie their products to safety in various conditions, such as mountainous or wintery situations, through creative advertising.
- Illusory Imagery in Ads
- Opportunity for companies to employ visually striking and deceptive imagery to grab audience attention and disseminate brand messaging in a captivating way.
Where This Applies
- Automotive
- Companies in the automotive industry can use sports-inspired advertising to depict the durability, safety, and versatility of their vehicles in different types of road conditions.
- Sports
- Sportswear brands can employ human-shaped marketing to promote active lifestyles and safety while engaging consumers in their sport preference.
- Advertising
- Marketing agencies and companies can focus on creating visually stunning and eye-catching campaigns using illusions and human shapes to stand out among competitors.
