The editorial by Hugues Laurent for Modern Weekly China is filled with clashing couture looks that will keep readers on their toes. From a sweetly innocent, bubblegum-chewing socialite to a smoking Gothic glam girl, model Dorothea Barth Jorgensen taps into very different personas for the playful photoshoot. Nevertheless, the underlying commonality is the high fashion used throughout the editorial.
Styled by Felipe Mendes, the Swedish beauty is clad in a mix of sophisticated and rock 'n' roll-inspired pieces from the likes of Givenchy, Valentino and Chanel Haute Couture. A transformative editorial by Hugues Laurent for Modern Weekly China to say the very least, it is set to appear in the latest issue of the magazine. Without the help of hairstylist Lok Lau and makeup artist Hugo Villard, it wouldn't have been executed as well.
What's Driving This Trend
- Clashing Couture
- Disruptive innovation opportunity: Designing and showcasing unconventional combinations of high-end fashion to create unique and unexpected looks.
- Transformative Editorials
- Disruptive innovation opportunity: Experimenting with different personas and styles in fashion editorials to challenge traditional beauty standards and engage readers.
- Rock 'n' Roll-inspired Fashion
- Disruptive innovation opportunity: Incorporating elements of rock 'n' roll aesthetics into high fashion to create edgy and rebellious looks.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Using technology and craftsmanship to push boundaries in the fashion industry and create avant-garde designs.
- Publishing
- Disruptive innovation opportunity: Embracing digital platforms and interactive content to revolutionize the way fashion editorials are presented and consumed.
- Beauty
- Disruptive innovation opportunity: Collaborating with makeup artists and hairstylists to explore unconventional beauty trends and challenge traditional norms.
