NOT ON FRONT PAGE

Hot Wheels

World's most expensive toy car

Designed by jeweler Jason of Beverly Hills, to commemorate the production of its four-billionth "vehicle", at the American International Toy Fair in NewYork, Hot Wheels unveiled the ultimate toy car. It is made of 18-karat white gold and decorated with blue, white and black diamonds. The tail lights are rubies and even the the miniature engine is covered in jewel. The car's case also comes with 40 white diamonds. If you have a guy who loves toys, this little trinket will set you back only US$140,000. But you will feel good about it. The car is set to be auctioned off in late 2008 with proceeds going to Big Brothers, Big Sisters.

SCORE
0.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X