This clever ad for the Honda Insight titled 'Let it Shine' coordinates dozens of Insight car headlights to form a compelling version of the world's largest LED display. In the commercial, the headlights activate after the sun goes down and dance to the tune of "This Little Light of Mine."
The Honda Insight "Let it Shine" ad was created by Wieden+Kennedy Amsterdam. Check out a video of the design process below.
Why This Trend Is Growing
- Large-scale Coordinated Car Ads
- Opportunity for automakers to create visually striking advertisements by coordinating the lights of multiple cars.
Industries Being Reshaped
- Automotive Industry
- Chance for automotive companies to explore innovative advertising techniques using the coordination of car headlights.
