This set of pretty blue plates, cups, pots and saucers, decorated with happy sunflowers might be the most expensive set of dinnerware every conceived. The dinnerware was actually made of compressed cocaine. 42 pieces were created from about 45 pounds of cocaine. A 35-year-old Spaniard was the recipient of the lovely place settings.
Implications - There is an exotic allure to products like this and this romantic albeit forbidden quality is definitely something that appeals to wealthy consumers who want the products they buy to standout. When a company can offer its consumers a product that will inspire curiosity and envy from their peers, it is definitely on the right track.
What's Driving This Trend
- Exotic Luxury Products
- Creating luxurious products with unique and forbidden qualities can appeal to wealthy consumers.
- Curiosity and Envy Marketing
- Offering products that inspire curiosity and envy among peers is a winning strategy.
- High-end Dinnerware Innovation
- Exploring innovative materials and designs for high-end dinnerware can create disruptive opportunities.
Who This Affects Most
- Luxury Goods
- The luxury goods industry can capitalize on the demand for exotic and unique products.
- Marketing and Advertising
- Marketing and advertising agencies can help companies leverage curiosity and envy to promote their products.
- Tableware Manufacturing
- The tableware manufacturing industry has a disruptive opportunity to explore innovative materials for high-end dinnerware.
