Scruffy Menswear Shoots

Tony Ward Rocks Facial Hair for 10 Men Magazine

After a resounding 29 years in the industry, iconic model Tony Ward's still got it. 10 Men Magazine has used the 47-year-old model for an all Tony Ward issue, with almost every single page dedicated to the character-stretching chameleon.

Tony Ward uses his jovial personality, offbeat poses and humorous facial expressions to create this fun-loving and eye catching editorial for 10 Men Magazine, which was photographed by Richard Burbridge. Ward even shows off his feminine side, donning high heels.

Men's Fashion Editorials
The trend of using male models in editorial shoots highlights the evolving standards of beauty and fashion in the industry.
Age-inclusive Modeling
Featuring older models like Tony Ward in fashion editorials disrupts the traditional perception of youth and beauty, opening up opportunities for diverse representation.
Gender-bending Fashion
Tony Ward's exploration of masculinity and femininity through fashion challenges traditional gender norms, offering opportunities for brands to explore more fluid and inclusive designs.

Industries Being Reshaped

Fashion and Apparel
The fashion industry can capitalize on the trend of using diverse models to promote inclusivity, resulting in increased sales and brand loyalty.
Magazine Publishing
Publishers can embrace the trend of age-inclusive and gender-bending fashion editorials to attract a wider audience and stay relevant in the evolving media landscape.
Photography
Photographers can experiment with unconventional models and concepts, like Tony Ward's facial hair shoot, to create visually striking images and generate interest in their portfolio.
SCORE
6.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 78%
Freshness 8%

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