Gold-Hued Editorials

Geoff Barrenger Gives the Midas Touch to Harper's Bazaar Russia

Is it coincidence that Canadian-raised Geoff Barrenger thought to bring a touch of gold to Harper’s Bazaar Russia just as some of the globe's more brilliant golden girls graced the streets of Toronto for TIFF? Perhaps. But I’d like to think that he was thinking about Canada as he did this shoot.

Even if he wasn’t, what girl wouldn’t want to look as though dipped in gold (apparently it’s great for the skin)? Barrenger’s golden editorial in the Russian Harper’s Bazaar attests to just that. Radiance is an understatement. It may remind me of a Godiva ad, but it’s the perfect photo shoot for fall. Maybe we’ll even see a starlet in one of these elegant gowns soon enough!

Gold Beauty Products
The trend of gold-hued editorials highlights the popularity of gold-infused beauty products, presenting an opportunity for the beauty industry to create or promote similar products.
Luxury Fashion
The use of gold in these editorials suggests the continuing demand for luxury fashion items, presenting an opportunity for the fashion industry to create more gold-themed clothing lines.
Editorial Photography
The popularity of these gold-themed editorials indicates a trend in editorial photography, presenting an opportunity for photographers and publications to experiment with similar themes.

Sectors Adopting This

Beauty and Skincare
The trend of gold-infused beauty products can be capitalized on in the beauty and skincare industry.
Fashion and Apparel
There is a continued demand for luxury fashion items, specifically items with gold accents.
Photography and Publishing
There is an opportunity for photographers and publications to experiment with gold-themed editorial photography and capitalize on its popularity.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 46%
Freshness 8%

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