Decora-Inspired Editorials

The Harper's Bazaar Indonesia 'Harajuku-ers' Shoot is Vibrantly Funky

The Harper's Bazaar Indonesia 'Harajuku-ers' photo shoot is inspired by the Japanese street style that is seen in the Harajuku district in Tokyo. Pop star Gwen Stefani and the Harajuku Girls made the decora fashion internationally popular back in the mid-2000s and ever since people have been enamored with this culture's vibrant and eccentric outfit choices.

Shot by photographer Nicoline Patricia Malina, the Harper's Bazaar Indonesia Harajuku-ers editorial is as colorful and funky as the fashion itself. From carnival settings to arcade backdrops, this photo shoot takes advantage of the most vibrant scenes available. Playfully styled by Michael Pondaag, models Ksenia Katerina and Olga had their candy-colored hair and makeup done by Qiqi Franky, which help embellish the looks even more.

Decora Fashion Revival
The revival of decora fashion and Japanese street style opens new opportunities for fashion designers and clothing retailers to explore vibrant and playful outfit choices.
Carnival-inspired Photography
The rising popularity of carnival-inspired photography and creative backdrops presents new opportunities for photographers and event planners to capture dynamic, colorful and playful images.
Pop Culture-inspired Styling
The trend of pop culture-inspired styling and clothing design presents new opportunities for fashion designers and retailers to tap into fans' nostalgia and create unique and playful collections.

Sectors Adopting This

Fashion Retail
Fashion retailers can capitalize on the growing popularity of decora fashion and Japanese street style by introducing vibrant and playful clothing collections that cater to an audience interested in unique and colorful outfit choices.
Event Planning
Event planning companies can expand their services by offering carnival-inspired photography and creative backdrops, providing clients with dynamic and colorful images that stand out from traditional photo shoots.
Pop Culture Merchandising
Pop culture merchandising companies can tap into the trend of pop culture-inspired styling and clothing design by collaborating with designers to create unique clothing collections that cater to fans' nostalgia and love for eccentric pop culture references.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 86%
Activity 90%
Freshness 8%

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