These Hammacher Schlemmer super toothbrushes can clean all of your teeth in 40 seconds. The weird-looking oral hygiene device has four heads that clean the front, back, and chewing surface of top and bottom teeth at once.
The brushes move at 810 times per minute and are mounted on self-adjusting pivoting heads. The electric toothbrush uses two AA batteries to deliver 60 uses after a 12-hour charge. The toothbrush includes four soft bristle brush heads and a tongue cleaner.
Key Themes Behind This Trend
- Super Toothbrushes
- Development of high-performance toothbrushes that can clean teeth in less time is a disruptive innovation opportunity for oral hygiene companies.
- Multitasking Oral Hygiene Devices
- Creating toothbrushes that can perform multiple oral hygiene tasks such as tongue cleaning and gum stimulation in addition to teeth cleaning presents a disruptive innovation opportunity.
- Self-adjusting Toothbrush Heads
- Innovating toothbrush heads that can adjust to the shape and contours of each individual's teeth for more efficient cleaning is a disruptive innovation opportunity.
Where This Applies
- Oral Hygiene
- Oral hygiene companies can invest in developing super toothbrushes as a disruptive innovation opportunity for the industry.
- Technology
- Technology companies can invest in creating oral hygiene devices that incorporate artificial intelligence to monitor and improve oral health as a disruptive innovation opportunity for the industry.
- Consumer Goods
- Consumer goods companies can introduce multifunctional oral hygiene products that appeal to busy consumers to tap into a disruptive innovation opportunity for the industry.
