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The H&M Spring 2012 campaign is as fresh as a crisp, sunny day. It is appropriate, then, that the ad campaign has been titled ‘Fresh Start,’ especially since that is what the springtime is often looked upon as. Filled with vibrant bottoms, shimmering dresses and billowy shirts, the fashion campaign has everything a girl could want for the upcoming season.
Lensed by photography duo Inez van Lamsweerde and Vinoodh Matadin, the H&M Spring 2012 campaign stars models Sasha Pivovarova, Natasha Poly, Isabeli Fontana and Anais Mali. Shot completely in studio with a simple white backdrop, the bright pastels and statuesque poses jump right off the page.
The H&M Spring 2012 campaign is comprised of both close-ups and full shots of each outfit showcased, offering two perspectives.